Episode summary
The customer is always right. Right? Wrong.
The customer must be challenged, especially when there’s a group of buyers involved. Jen Allen is the Chief Evangelist at Challenger – a global leader in sales training, technology, research, and consulting, and the team behind the best-selling book, The Challenger Sale. She believes that to challenge is to create champions, and champions are what drive forward a sale.
Find out how you can apply the Challenger method to get buying teams on the same page, and be part of the greatest game show ever played on a podcast.
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This episode is brought to you by Proposify.
Proposify proposal software helps growing teams remove document bottlenecks, and get visibility into the most important stage of your sales cycle: the close.
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