The customer is always right. Right? Wrong.
The customer must be challenged, especially when there’s a group of buyers involved. Jen Allen is the Chief Evangelist at Challenger – a global leader in sales training, technology, research, and consulting, and the team behind the best-selling book, The Challenger Sale. She believes that to challenge is to create champions, and champions are what drive forward a sale.
Find out how you can apply the Challenger method to get buying teams on the same page, and be part of the greatest game show ever played on a podcast.
This episode is brought to you by Proposify.
Proposify proposal software helps growing teams remove document bottlenecks, and get visibility into the most important stage of your sales cycle: the close.
Thanks for listening to The Sales Feed Show!
Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day, feel free to leave us a 5-star review on Apple Podcasts.
And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.